Affiliate marketing
Affiliate arrangements pay creators a commission on tracked sales instead of, or on top of, a fee. They align incentives and suit creators whose audiences demonstrably buy. As a replacement for any base fee, they transfer campaign risk onto the creator — reasonable only when she opts in knowing her own conversion numbers.
Worked example
10% commission via a personal code: 20,000 reached, 1% click, 3% buy at £40 basket ≈ £240 commission — arithmetic worth running before accepting commission-only.
Related: Conversion rate · Brand deal
Full context in the guides, or measure it yourself with the free tools.