Guides
Operational guides, not inspiration. Formulas and model assumptions are published so you can disagree with specifics; where a number would be invented, it is absent instead.
Influencer Marketing for Brands: The Operational Guide
How to find creators without an agency, vet them before paying, write briefs that work, cover the contract clauses that get argued about, and measure results.
~1.8k words · updated 2026-08-04
Influencer Rates: What to Pay Creators and Why
The five levers that set creator rates, what usage rights and exclusivity really cost, how to structure payment, and a worked example with the arithmetic shown.
~1.5k words · updated 2026-08-04
The Creator Business Guide: Rates, Kits, Contracts and Getting Paid
Run creator income like a business: a one-page media kit, rates built from a cost floor, the contract clauses to refuse, invoicing that gets paid, and tax basics.
~1.5k words · updated 2026-08-04
Influencer Metrics: Reading Creator Numbers Without Being Fooled
Engagement rate, reach vs impressions, intent signals and fake-follower estimation — the calculations published, and which metric answers which question.
~1.3k words · updated 2026-08-04
Platform Playbooks: Instagram, TikTok, YouTube and Pinterest for Creator Marketing
How discovery, formats and pricing differ across Instagram, TikTok, YouTube and Pinterest — and how to pick the platform by buying journey instead of habit.
~1.1k words · updated 2026-08-04
Terms defined along the way live in the glossary — 40+ entries, each with a worked example.