Save rate
Save rate is saves divided by reach. Saving is deferred action — the viewer intends to return, buy, cook, or copy — making it a stronger commercial signal than likes, which cost nothing. It lives in creator analytics only, so brands see it via dated screenshots or consented data on claimed profiles.
Worked example
300 saves on 10,000 reach is a 3% save rate — recipe, tutorial and product-list content lives on this metric.
Related: Share rate · Engagement rate
Full context in the guides, or measure it yourself with the free tools.