Seeding
Seeding sends product to a wide set of creators with no posting obligation, accepting that most will not post. Its two honest outputs are scattered organic coverage and, more valuably, a shortlist of creators who genuinely liked the product — the natural candidates for paid deals. Costed per genuine post, it is often pricier than it looks.
Worked example
Fifty units seeded, eight organic mentions, three creators booked for paid work next quarter — the third number is the real return.
Related: Gifting · Nano influencer
Full context in the guides, or measure it yourself with the free tools.