Watch time
Watch time is cumulative minutes an audience spent in a video. Video platforms distribute toward content that holds attention, making watch time the supply-side currency of reach. For brands, it separates a two-second scroll-past 'view' from genuine consumption — integrations judged on views alone overpay for shallow attention.
Worked example
A 10-minute video with 5,000 views at 4 minutes average delivers 20,000 watched minutes — half the attention of the runtime, honestly measured.
Related: Retention rate · Engagement rate
Full context in the guides, or measure it yourself with the free tools.