Boosted post

Boosting puts paid distribution behind an existing organic post, extending content that already proved itself. It differs from dark posting, which creates unpublished ad variants. In creator deals, who boosts, from whose account, with whose budget, and for how long are usage questions that belong in the contract.

Worked example

A creator's best-performing review is boosted from her handle for two weeks using the brand's budget — a scoped, priced extension.

Related: Dark posting · Impressions

Full context in the guides, or measure it yourself with the free tools.