Macro influencer
Macro describes accounts above roughly half a million followers. The tier buys awareness at volume: broad, fast reach with the lowest engagement rates and the least audience specificity. It behaves more like media buying than relationship marketing — appropriate for mass-market launches, wasteful for niche conversion goals.
Worked example
A national beverage launch pairing one macro placement for awareness with twenty micro creators for credibility — each tier doing the only job it is good at.
Related: Mid-tier influencer · Brand deal
Full context in the guides, or measure it yourself with the free tools.