Mid-tier influencer

Mid-tier spans roughly one hundred to five hundred thousand followers. Creators here are usually full-time professionals with management, media kits and production polish. The tier suits brands wanting substantial reach while retaining subject-matter credibility that celebrity-scale accounts dilute.

Worked example

A 250k tech reviewer for a laptop launch: too big to be a hobbyist signal, small enough that the audience still trusts the verdict.

Related: Micro influencer · Macro influencer

Full context in the guides, or measure it yourself with the free tools.