Micro influencer

Micro covers roughly ten to one hundred thousand followers. It is the workhorse tier of creator marketing: enough reach to matter, engagement still strong, fees accessible, and creators experienced enough to deliver reliably. Most conversion-focused campaigns under five-figure budgets are built mainly from this tier.

Worked example

A 45k-follower niche baker fronting a kitchenware launch — meaningful reach within exactly the right audience, at a fraction of celebrity cost.

Full context in the guides, or measure it yourself with the free tools.